Affinity has helped people look and feel their best since 1992. This is how a much-loved Delhi salon became a brand opening a new salon every month.
Affinity is more than a salon; it is a pilgrimage for the discerning. We are dedicated to crafting transformative experiences that elevate the human spirit.
Affinity began as an affordable-luxury salon serving clients from all walks of life. That promise has not changed: every stylist is trained rigorously, our partnerships with international trainers and high-end brands keep our teams on the latest techniques, and every visit is built around how you want to feel when you leave.
An affordable-luxury salon with a simple aim: to make every client feel beautiful and happy.
Affinity becomes the family salon for South and Central Delhi. Mothers bring their daughters; stylists build careers that last decades.
A long-time client acquires the brand and begins a rebuild of service, satisfaction and culture — redesigned interiors, rigorous training and a new respect for both patrons and employees.
Salons reopen with new hygiene and operating standards. The hard months become the foundation for scale.
He learns the business from the ground up — operations, finance, every aspect — and begins building Affinity’s proprietary technology platform.
Seventeen salons across Delhi NCR, Affinity Elite inside luxury residences, a salon inside Radisson MG Road and our largest flagship in Model Town.
35+ salons by December 2026, starting with Ludhiana, Patna and Bengaluru — and a name people trust the moment they hear it.
A born entrepreneur, Mr. Dua made his mark early across construction, interiors and high-end hospitality. His takeover of Affinity marked a new era for the brand, redefining its approach to service, satisfaction and sanity, and introducing a work culture that values patrons and employees alike.
I was associated with the brand for a long time. I was an old Affinity client myself.
A Modern School, Vasant Vihar alumnus and Temple University graduate, Siddhanth worked as a project manager in the US before returning to India after the pandemic. He leads operations, Affinity’s proprietary tech platform and the expansion into new cities.
To understand the business, you have to go through every aspect of it. I still learn something new every day.
Lighting, stations, reception and the chair you sit in — benchmarked against five-star hotels.
Every stylist is assessed and certified before they touch a client, at every location.
Kérastase and leading professional brands on every shelf and at every backwash.
Bookings, client history and inventory on one platform, so every visit picks up where the last left off.
Our vision is to be the premier destination for exceptional beauty services — where every client experiences luxury, personalisation and satisfaction.
Every detail is crafted; every service is an art form.
New techniques, new technology, new formats.
Stylists who love their craft and stay for years.
Honest advice, fair pricing, consistent standards.
When you look your best, you feel your best. Every service is designed to leave you flawless — and truly uplifted.
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